How Scripbox Boosted Activation Rates by 2.5x with Amplitude

How do you build trust in digital investments in a country where wealth has always meant gold, land, or something you can touch? As a product manager at Scripbox, I grapple with this question daily. India’s financial landscape is shifting quickly—accelerated by regulatory changes, fierce fintech competition, and rapid tech adoption—but reshaping the investment mindset of an entire generation takes more than innovation. It requires a deep understanding of what makes investors feel safe.

At Scripbox, we are not interested in just creating another investing app. We aim to guide people through their investing journey clearly and simply without overwhelming them. We monitor our users’ investments, offer services such as progress tracking, goal management, and personalized investment planning, and ensure that users stay aligned with their financial goals.

As a product manager, my job is to make sure users have the smoothest possible experience on our platform—because even small points of friction can erode trust, which can lead users to quickly leave the platform. To achieve this, I watch how our users behave, listen closely to what they tell us, and adjust our approach until investing digitally feels as trustworthy as buying gold or property.

However, just as any craftsman is only as good as their tools, a product manager is only as effective as the insights they have available. That’s exactly why we turned to —if you’re using Amplitude and haven’t explored it yet, trust me, you’re missing out.

Shining a light on what works with Amplitude

To increase our activation rate, we needed to go beyond surface-level metrics and uncover the behaviors that separated passive sign-ups from engaged investors. What makes someone feel ready to invest? Was it seeing a clear goal? Understanding potential returns? Having a specific moment in their journey that made everything click?

Instead of relying on assumptions, we used Amplitude to dig into what our users were doing inside the app. One behavior jumped out right away: Users who spent time engaging with our goal-based investment planner were way more likely to follow through and make their first investment.

That told us something big: Our users were looking for guidance and direction. They wanted something personalized that showed them exactly what their financial journey could look like. We had exactly the tool to solve that—our built-in goal-planning feature. But Amplitude also helped us realize that many users couldn’t find it.

Small prompts, big decisions

Using Compass charts, we also made another discovery: Users who saw small informational popups—what we call “plot lines”—tended to feel more ready to invest. At Scripbox, plot lines are quick, friendly popups that highlight useful features or share insights within our app, giving users a gentle nudge forward.

We had a potential win-win: Use plot lines to nudge users to the investment planner and double down on building confidence. But we didn’t want to jump to conclusions. We needed to know if these popups were genuinely helpful, not just noise.

So, we designed an experiment to test three different plot lines with our users:

• One introduced users to our financial planning tool, helping them set personalized goals.
• Another invited users to quickly check their current portfolio health.
• The third was a simple report card summarizing Scripbox’s past performance as a way to build trust.

We divided our audience evenly, with each group seeing one type of plot line and a control group seeing none at all.

Twice as likely to invest: Building trust through data

The results were clear and exciting: Users who saw these popups were more than twice as likely to make their first investment—220% more likely, to be exact—compared to those who saw none. Even just seeing the plot lines (without clicking!) gave users a boost of confidence. And the impact was even greater when users actively engaged—those who clicked on a plot line were 246% more inclined to invest.

The “report card,” our trust-building popup, was the most powerful. It helped users feel reassured about investing with us. Customers who interacted with it became far more likely to invest and even invested larger amounts. This didn’t just mean more people investing. It meant a real, measurable increase in revenue—over 160% more from users engaging with these popups compared to those who didn’t.

Having seen these results, we redesigned our onboarding experience so that every new user sees these helpful plot lines early on. And it has paid off: We’ve reduced our marketing costs significantly—spending about 20% less attracting each new active investor. Plus, revenue from new investors grew by 22% within their first month on our app.

Empowering more people to invest with confidence

None of these improvements would have happened without Amplitude. Being able to explore our data gave us clarity where we once had assumptions and confidence where we once had uncertainty.

But honestly, the most rewarding part isn’t just the data or the revenue boost. It’s seeing real people who might have hesitated finally take that big step to invest digitally. In a country like India, each of these moments feels special—like we’re quietly helping shift the story from gold and property toward a more accessible, hopeful financial future for everyone.