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Marketing Analytics

Modern Data Strategy series 2
Perspectives
June 18, 2025
Data Collection and the Identity Solution
Jim Kultgen
Jim Kultgen
Product Strategist & Evangelist
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Customer Stories
June 11, 2025
Finance Leader Achieves Record Revenue by Finding Customers’ “Why”
Conner Sunday Headshot
Conner Sunday
Manager, Customer Marketing & Advocacy
Question bubble and thought bubble signifying the answer economy.
Perspectives
June 5, 2025
The Answer Economy: Marketing’s Next AI Adventure
Headshot of Courtney Burry
Courtney Burry
Vice President of Product, Partner, and Customer Marketing, Amplitude
Target users based on what they do
Inside Amplitude
May 20, 2025
How to Target Your Most Valuable Users in Real Time
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude campaign dashboard
Inside Amplitude
May 19, 2025
4 Proven Campaign Optimization Strategies to Maximize Marketing ROI
Carmen DeCouto headshot
Carmen DeCouto
Manager, Monetization Growth Marketing
Amplitude Web Experiment’s newest releases unlock more flexibility for no-code A/B tests, empowering growth teams to drive faster impact
Inside Amplitude
May 15, 2025
Scale Conversion Rate Optimization with One Connected Platform
Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
Amplitude marketing analytics product dashboard
Inside Amplitude
May 14, 2025
Your Marketing Budget Deserves Better Than Guesswork
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Michelle Lee
Group Product Manager, Amplitude
Modern Data Strategy series
Perspectives
May 12, 2025
The Winds of Change Are Blowing: The (Recent) History of Cloud-Based Business Data
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
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Best Practices
May 8, 2025
Webinar Recap: Retail Media Networks and the Future of Advertising
Headshot of Ted Sfikas
Ted Sfikas
Field Chief Technology Officer
A chart of units sold by revenue, with both metrics having their own y-axis to compare them better
Inside Amplitude
May 8, 2025
No Need to Tell Us Twice: Dual Y-Axis Support Now GA
Ilankir Matungulu smiles in a business casual blazer
Ilankir Matungulu
Senior Product Manager
Google-Ads
Inside Amplitude
April 3, 2025
Amplitude Google Ads Integration
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Adam Greco
Product Evangelist, Hightouch
Anas Farah smiles kindly
Customer Stories
March 14, 2025
Five Ways the Square Lifecycle Team Uses Cohorts
Anas Farah smiles kindly.
Anas Farah
Business Intelligence Analyst - Lifecycle Marketing Data Science