Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Benchmarking

                                                                                                                                                                                                                                                                                                        Benchmarking is the process of comparing key performance metrics against industry standards or competitors to identify areas for improvement. It provides product and marketing teams with a reference point to assess their competitive standing, guide strategic enhancements, and set realistic performance targets.

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