Glossary

Learn about analytics, product, and technical terms and get their definitions in our Glossary.

Table of Contents

                                                                                                                                                                                                                                                                                                        Conversion rate

                                                                                                                                                                                                                                                                                                        Conversion rate is the percentage of users or visitors who take a desired action, such as making a purchase, signing up, or completing a form. Conversion rate is a key performance indicator that reflects the effectiveness of your marketing, product experience, or user journey in motivating action.

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